

The above information provides us with insights about how many users have visited a specific page on our Partner Sites on which the Sportradar Technology is present, how long each user stayed on that page, the type of content on that page they clicked on and how they generally engaged with that page.


This UUID attaches itself to your device and varies depending on which browser you use. The UUID is a sequence of numbers and/or letters. As an example, Sportradar may know that UUID 123 (which could be you on your mobile device on Partner Site using Safari as your browser) likes to read sports news about Darts and that people who like to read about Darts will most probably also be interested in sports news about Beach Volleyball. When as a user you first visit a Partner Site, Sportradar drops a cookie on your device in order to generate an UUID. If you would like to know more about the Sportradar ad:s solution, please click here. Our recommendations are based on: (i) your browsing history (ii) similar browsing patterns of other users (iii) recommendations that are generally popular with Sportradar’s audience at this time and (iv) targeting requirements that may be provided or requested by advertisers. The Partner Sites belong to online publishers and partners who want to recommend relevant content to their readers or advertisers who want readers to view their content. We catalog and analyze the content you consume across websites and/or applications of one of our Sportradar ad:s partners where Sportradar´s or our technology partners´ tags, pixels, other similar technology or content products (widgets) (“ Sportradar Technology“) are installed (“ Partner Sites“). These ads will link a publisher’s website/app to an advertiser’s website/app. Sportradar processes your personal data to provide you with the most relevant ads based on your interests. We use online identifiers such as UUIDs, IP address and other usage information so that we can serve interesting content products and recommendations. Should you have any questions regarding the processing of your personal data or should you wish to exercise your rights under the applicable privacy and data protection legislation, please submit your request via this form or contact our Data Protection Officer by using the contact details provided below:
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If you wish to know more, please see our full Privacy Notice. Sportradar also partners with publishers and advertisers across the globe to serve interesting content products and advertising to their end users based on their interests. Gallen, Switzerland, VAT identification number CHE-113.910.142 MWST) (“ Sportradar“, “ our“, “ we” or “ us“) is an international company that prides itself on deriving value out of sports data and content for a whole host of organisations and businesses such as national and international sports federations, betting operators, and media companies. Sportradar AG (Feldlistrasse 2, CH-9000 St.
